Anatomy of a Magazine Layout
Opening article spread: designed to attract
people’s attention, visual draw in, usually double page in print.
Kicker: The
first sentence or first few words of a story's lead, set in a font size larger
than the body text of the story.
Dek: Part
of the headline which summarises the story. Also known as deck copy or bank.
Wordmark: Magazine Title
Tagline: An ending line
that makes a point.
Coverlines: Captions on a magazine cover.
Headline (Hed): The main title of the article.
Subhead: A
smaller one-line headline for a story
Byline: To give the author credit and avoids
copyright issues
Body Text: This is the largest part of any article,
essentially the content.
Drop Cap: Capital letter, identifies the start of
the article. Usually takes up a few lines
Pull quote: Selected quote from a story highlighted next to the
main text. Often used in interviews.
Captions: Text printed below a picture used to describe it
and who took it. Sometimes called a cutline.
Credits: Ensures no copyright is infringed
Folio: Page
number is mandatory but others are optional, such publication logo, date,
month, section title, web page
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