Unit 52 Introduction

Anatomy of a Magazine Layout

Opening article spread: designed to attract people’s attention, visual draw in, usually double page in print.

Kicker: The first sentence or first few words of a story's lead, set in a font size larger than the body text of the story.

Dek: Part of the headline which summarises the story. Also known as deck copy or bank.

Wordmark: Magazine Title

Tagline: An ending line that makes a point.

Coverlines: Captions on a magazine cover.

Headline (Hed): The main title of the article.

Subhead: A smaller one-line headline for a story

Byline: To give the author credit and avoids copyright issues

Body Text: This is the largest part of any article, essentially the content.

Drop Cap: Capital letter, identifies the start of the article. Usually takes up a few lines

Pull quote: Selected quote from a story highlighted next to the main text. Often used in interviews.

Captions: Text printed below a picture used to describe it and who took it. Sometimes called a cutline.

Credits: Ensures no copyright is infringed

Folio: Page number is mandatory but others are optional, such publication logo, date, month, section title, web page

Unit 22 Introduction

What is the purpose of a social action video?

• To bring about local, national or global change.
• To change attitudes.
• To raise awareness.
• To create access to media production for non-traditional groups.
• To challenge representations and agendas
• To create or strengthen community ties
• To provide information
• To campaign (work in an organised and active way towards a goal)
• To change voting behaviour.
• To infiltrate mainstream media.
• To build relationships with subjects.

10 ARTICLES IN 10 DAYS: DAY 10

23rd September 2016: The Great British Bake Off Has Crumbled

It isn’t unusual for TV shows to switch and swap broadcasters, The Johnathon Ross Show moved from the BBC to ITV in 2011 (maybe for obvious reasons) and in 2004, The Graham Norton show moved from Channel 4 to the BBC. However, earlier this month it was announced that The Great British Bake Off would be leaving the BBC, much to its massive fan-base’s dismay.

“It was a baby, a ‘bun in the oven’ if you wish, when the Bake Off started. The BBC raised it from a potentially average format, into something light and entertaining. It will be a real shame to see it move and have to sit though adverts instead soggy bottom banter” Bake Off fan Tom Briley said.

Since the announcement, the Bake Off talent has been dropping like an under-proofed loaf. Sue Perkins and Mel Giedroyc, the presenter pair full of puns, announced that they would not be transferring over to Channel 4, in a joint statement they said “We made no secret of our desire for the show to remain where it was…  We’re not going with the dough. We wish all the future bakers every success”.

Yesterday Mary Berry also disclosed that she would not be joining Channel 4 in 2017. She said “My decision to stay with the BBC is out of loyalty to them, as they have nurtured me, and the show, that was a unique and brilliant format from day one.”

However, Paul Hollywood confirmed his move to Channel 4, saying “I am delighted that I will be continuing as a judge when Bake Off moves to Channel 4.”

Image credit: https://twitter.com/joemortell/status/778901090339356672/photo/1?ref_src=twsrc%5Etfw

Sources of information:

David Sillito. (2016). Why did The Great British Bake Off move to Channel 4?. Available: http://www.bbc.co.uk/news/entertainment-arts-37353262. Last accessed 23/09/16.

Louis Doré. (2016). Channel 4 has effectively paid £25 million for Paul Hollywood and a tent. Available: https://www.indy100.com/article/channel-4-has-effectively-paid-25-million-for-paul-hollywood-and-a-tent-7322461. Last accessed 23/09/16.

Unknown. (2016). BBC 'fell £10m short' of keeping The Great British Bake Off. Available: http://www.bbc.co.uk/news/entertainment-arts-37349837. Last accessed 23/09/16.

10 ARTICLES IN 10 DAYS: DAY 9

22nd September 2016: Local supermarket is making massive contributions to its community.

It is fairly unheard of, supermarket chains making massive contributions to the charities and people that are local to their store. I spoke to community champion, Liz Beddall, who is in charge of organising all things charitable at Morrisons in Gamston, West Bridgford and there is a lot more going on than you’d think.

Morrisons have a whole range of ways that they can support organisations. Liz told me “It isn’t just fundraising events that we do, we can lend our meeting rooms out to people and even provide tea and biscuits, you could come in a pack bags to raise money, we can do tours of our shop and if that isn’t convenient, we can even come to you”.

Over the years, Morrisons have supported a wide range of charities, including The Friary homeless shelter in West Bridgford, Emmanuel House, Dannielle’s Flutterbyes and The Ear Foundation. Liz has had the role of community champion for the last three years and in that time she has helped raise over £11,000 for Sue Ryder. Every month, Morrisons also raise money for an employee-chosen charity. “It has been really rewarding to be able raise a little bit of money for 12 charities a year, especially when they all mean so much to a different employees”.

“I just really enjoy getting involved, all of the events that we take part in are really fun. It is great chatting to a range of people and finding out why they have got involved in the charity themselves” Liz told me.

10 ARTICLES IN 10 DAYS: DAY 8

21st September 2016: Can women be legally required to wear high heels in the workplace?

It is easy to see why companies enforce uniforms, right? It is important for all staff, especially those representing the brand to the public, to look smart and presentable. But how far can business’ go to ensure that their work force meet their standard of ‘smart’?

Earlier this year, Nicola Thorp was sent home, without pay, after she refused to tolerate her employer, PwC's dress code: that she had to wear shoes with a 2 inch to 4 inch heel. When Ms Thorp asked if a man would be expected to do the same shift in heels, she said that was laughed at.

Outraged, Thorp set up an online petition, which already has collected over 150,000 signatures. The issue will be debated in parliament early next year, in the mean time, the Government Equalities Office released a statement saying “[We are] taking action to remove the barriers to equality for women at work, which is why we are tackling the gender pay gap… Employers are entitled to set dress codes for their workforce but the law is clear that these dress codes must be reasonable. That includes any differences between the nature of rules for male and female employees.”

Sadly, Thorp isn’t alone in suffering this kind of discrimination in the workplace, Melissa Sadler also shared her experiences on an online forum. “My job requires me to wear heels. As a result, my feet often bleed and physically hurt... I understand that heels look smart, but so can smart flat shoes”.

Image credit: http://astroplace.com/wp-content/uploads/2014/10/desk.jpg

 Sources of information:

Nadia Khomami. (2016). Receptionist 'sent home from PwC for not wearing high heels. Available: https://www.theguardian.com/uk-news/2016/may/11/receptionist-sent-home-pwc-not-wearing-high-heels-pwc-nicola-thorp . Last accessed 20.09.16.

Hagan, Sofie and Deborah Frances-White (2016). "The Guilty Feminist". 20. Shoes with Jessica Fostekew [Podcast]. Available: http://guiltyfeminist.com/20-shoes-with-jessica-fostekew. Last accessed 20.09.16.

Unknown. (2016). London receptionist 'sent home for not wearing heels'. Available: http://www.bbc.co.uk/news/uk-england-london-36264229. Last accessed 22.09.16.

Unknown. (2016). Make it illegal for a company to require women to wear high heels at work. Available: https://petition.parliament.uk/petitions/129823. Last accessed 22.09.16.

10 ARTICLES IN 10 DAYS: DAY 7

20^th September 2016: Celebrities opening up about mental health issues is helping stigmatization come to an end.

Talking about mental health has become a lot less taboo in recent years, the media have started talking openly about issues, such as depression, anxiety and eating disorders. Celebrities have even started opening up the dialogue and are talking openly about the obstacles that they have overcome.

In April, Coronation Street star Beverley Callard took a trip away from the cobbles and joined Rylan Clark and Ruth Langsford on This Morning sofa. Beverley talked sincerely and honestly about the struggles she has faced and even discussed the medication that she takes in order to control the symptoms of her depression.

However, Beverley isn’t the only familiar face being brave enough to speak candidly about their difficulties regarding mental wellbeing. Among many celebs, the author of The Fault in Our Stars, John Green discussed his use of medication, saying “Like millions of others, I take medication to help treat my mental illness. Treating chronic medical conditions must not be stigmatized”.

Now that conversation about mental health has become easier to access, it is hoped that people will discuss their own personal issues and feel more comfortable to ask for help. Educating people on the effects and causes, confronting the discrimination that sufferers and their close ones face and simply challenging the negative stereotypes that are still present, will all help to destigmatize a problem that 1 in 4 people suffer with on a yearly basis.

Sources of information:

Deepika Rajani (2016). Coronation Street's Beverley Callard opens up about her depression battle in candid interview: 'I don't get these amazing highs or hallucinations but I get the tremendous lows'. Available: http://www.ok.co.uk/tv/this-morning/604879/coronation-streets-beverley-callard-talks-candidly-about-her-depression-on-this-morning. Last accessed 20.09.16.

This Morning. (2016). Beverley Callard's Battle With Depression [Online Video]. 6 April 2016. Available: https://www.youtube.com/watch?v=PAqwlyA39HA. Accessed: 20 September 2016.

10 ARTICLES IN 10 DAYS: DAY 6

19th September 2016: To Shave or Not to shave?

Every time the Olympics roll around, there is an influx in people partaking in sports that they enjoyed watching on the television.

Cycling is no different… And with the internet at your fingertips there is no excuse not to research how to be a pro… So you’ve bought the dream bike, you’ve got the latest Rapha kit and your flouro yellow carbon soled shoes look the business, but something still doesn’t look right, those hairy legs are completely stopping you look like the master you aspire to be.

The common belief is that is cyclists shave for aerodynamic reasons. This has recently been proven to be the case, recent wind tunnel tests assessed six cyclist’s performance in a 40KM time trial, once with hairy legs and then again with shaved legs. Amazingly the participants with shaved legs averaged at a seventy second tie reduction!

The results speak for themselves, however this isn’t the sole reason why the pros shave their legs. Being hair-free makes massaging easier and more effective, treating road rash easier becomes less complicated and in the unfortunate event of crashing, being clean shaven makes cleaning the grit and muck slightly easier.

At the end of the day, let’s face it, who wants to look like a rookie on a bike? The main reason that amateurs shave their legs, is show their muscle definition and look like the pro’s they can only dream of being.

Source of information:

Specialized Bicycles. (2014). The Win Tunnel: Shaved and Dangerous?. [Online Video]. 1 July 2014. Available: https://www.youtube.com/watch?v=DZnrE17Jg3I.