What is the purpose of a social action video?
- To bring about local, national or global
change.
- To change attitudes.
- To raise awareness.
- To create access to media production for
non-traditional groups.
- To challenge representations and agendas
- To create or strengthen community ties
- To provide information
- To campaign (work in an organised and active
way towards a goal)
- To change voting behaviour.
- To infiltrate mainstream media.
- To build relationships with subjects.
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